New Jersey’s Top Public Relations Firm
The lotus bloom connotes a spiritual meaning of ascension, enlightenment, and rebirth: transformation.
Since 2002, Lotus Communications & Public Relations has been transforming the ordinary into the extraordinary.
Our media landscape is more crowded and conversational than ever before. The key to success is understanding your audience. What are they talking about? What media are they consuming? Today, the growth of your business is dependent on your ability to communicate with your audience and understand their needs.
At Lotus, we creatively deliver your brand’s message to your audience. We provide original concepts, fast turnaround, and outstanding results at competitive prices. Everyone on the Lotus PR team is devoted to delivering top quality work and meeting all your business objectives.
Mission
Success means different things to different businesses. Lotus is committed to helping you achieve your success through proven strategies developed by our PR experts.
What We Value
Transparency
Lotus provides you with detailed visibility to projects and service commitment.
Relationships
Lotus is passionate about building relationships with you and your customers.
Results
Lotus is committed to delivering ROI-driven campaigns to help you succeed.
Meet Our Team
Lotus’ experienced New Jersey public relations team is dedicated toward giving you an edge over your competition. Together, we bring expertise from across industries to develop innovative strategies and lead results-driven campaigns for New Jersey’s top brands. Say hello to our team!
Erica Gennarini, Founder & CEO
Erica Gennarini is the founder and CEO of Lotus Communications and Public Relations. She has more than three decades of communications, marketing, and public relations experience. She is an seasoned writer having authored a book published by Random House and written countless newspaper and magazine articles. Erica’s background in print and broadcast journalism gives her a strong understanding of what captures people’s attention. She has also developed and implemented creative marketing campaigns for clients worldwide. Most importantly, her creative marketing and public relations strategies work.
Eric Anzalone, Media Specialist
Eric Anzalone started as a client to promote his book “Collisions Course.” Once we saw his sublime talents, we knew we had to have him on the Lotus team. Not only is he is a brilliant writer but he also specializes in all forms of media including film, video, music, graphics, writing, directing, editing, and sound design.
Gary Gennarini, Commercial Photographer
Gary Gennarini studied photography at the prestigious Art Institute of Philadelphia. With a natural eye for light and color, his exquisite body of work is unrivaled. Gary’s work is published in numerous newspapers and magazines, including Time Magazine. Gary is extremely versatile offering photography for businesses, products, weddings, special engagements, sporting events, celebrations, and much more. Next time you need to capture something on camera, don’t use your phone! Gary’s professional photography makes a world of difference.
Brianna West, Social Media Marketer
Brianna West is a recent graduate of The College of New Jersey. She single-handedly lead the social media and marketing department for a non-profit organization, substantially improving both their follower and donor count. She has a mastery of Facebook, Instagram, Twitter, and LinkedIn as well as being familiar with all other social media platforms. Brianna has created several successful social media campaigns, each raising hundreds to thousands of dollars. Finding your voice on social media opens limitless possibilities.
Patrick A. Berzinski [In Memoriam]
Patrick A. Berzinski, Senior Associate for Multimedia Marketing, was also the founder and CEO of Tranquility49 PR. Patrick worked in a variety of media during a career spanning more than 25 years. His principal medium was the written word, and his literary and expository writing were vehicles that have led to work in radio, video, web, public and media relations, and networking for business development.
From 2000 to 2010 his work was primarily in institutional communications for Stevens Institute of Technology in New Jersey, USA, where he most recently served as Executive Director of University Communications. After Stevens, he was appointed Vice President, Business Development, at Dash Media PR in New York City, where he later served as Senior Consultant.
Tranquility49 PR was a media promotion, media production and business-development consulting group, based in New York, with a satellite office in the UK. The firm cultivated a diverse clientele in the creative arts and the major professions, as well as in the fields of academic research, technology innovation and business entrepreneurship.
