About the Project
Sean Young, PhD, MS, is the Executive Director of the University of California Institute for Prediction Technology, the UCLA Center for Digital Behavior, a Medical School and Informatics Professor with the UCI Departments of Emergency Medicine and Informatics. In 2017, Sean published his first book, “Stick With It, in 2017. The book provides practical advice on how to create lasting change in one’s life using the science of behavior change.
Our Role
Lotus developed a public relations campaign with Sean Young to promote “Stick with It.” Lotus’ strategy included weekly press releases to increase the visibility of the new book. Lotus assisted Dr. Young by securing TV appearances and developing. The Lotus team also developed an event and invited influencers to a luncheon where Sean was the featured speaker. Through the campaign, Sean Young and his new book hit the Wall Street Journal Best Seller’s list in six weeks.