About the Project
Eric Anzalone is famous for his role as the “Biker” in the iconic group, the Village People. Having already sold 100 million records with his band, earned a star on the Hollywood Hall of Fame, and hosted his own radio show, Eric set his sights on writing his first novel. “Collisions Course” is a semi-autobiographical novel detailing the events in the lives of a group of friends who reunite twenty years after high school.
Our Role
Lotus PR partnered with the 70’s icon to promote “Collisions Course” through print and TV. Lotus assisted Eric in booking several radio and TV interviews in the United States and abroad. We also coordinated an Ebay fundraiser with book sales going to St. Jude’s hospital. Fun Fact: Eric is now part of the Lotus PR team!
