Difficult Times Ahead
This year is certainly becoming one to remember. Not just for Lotus, but for businesses across the globe. The ongoing COVID-19 pandemic has caused business closures and has resulted in job losses across the United States. Every business, small and large, is facing their own struggles, even us.
Prior to the pandemic, we had experienced the sudden death of my longtime business partner, friend, and mentor, Patrick. Losing Patrick was a devastating blow both professionally and personally. He was innovative, knowledgeable, and inspirational. It would have been easy to call it quits after his passing, but we pressed on because we knew Patrick would want to see our business continue to flourish.
Between the loss of a crucial member of our core team and the ongoing pandemic, Lotus had become well acquainted with struggle. However, we know that with adversity comes enlightenment. Not only must we press on ourselves, but we must continue to support the businesses that depend on our knowledge and expertise to keep them moving forward. This is our rebirth.
Prioritizing Quality Customer Service
In an effort to support local businesses, we have revamped our public relation services. Our newly redesigned website showcases the various new services that we have introduced to meet all communications and public relations needs.
Social Media Marketing
One of the most valuable marketing strategies for businesses is social media. By building a community around your products and services, you can engage new and returning customers with high quality content and offerings. We hired Brianna West as head of the social media team. She is extremely talented and we are lucky to have her. Brianna utilizes her knowledge of social media trends and writing skills to develop top-tier strategies that will help grow any business. We offer social media management and advertising packages across the major social media platforms including Facebook, Instagram, Twitter, and LinkedIn. Learn more about our Social Media Marketing Services
Content Marketing
Content is king. It may be wearing thin as a commonly used phrase in the marketing world, but it doesn’t make it any less true. If your business has high quality content that engages users, your products and services will gain more visibility. Our newly established content marketing team focuses on building content that highlights your brand and gets customers excited about your offerings. Whether you need assistance crafting a blog, creating fun graphics, or launching an online campaign, Lotus has the expertise to get the job done in stellar fashion. Learn more about our Content Marketing Services
Videography & Photography
To establish a strong content marketing or social media campaign, you need videos and photos. Without them, you cannot sustain your content marketing strategy. Why use stock photography when you rely on the extraordinary talents of a seasoned photographer? Lotus’ Gary Gennarini is a well-respected photographer who understands how to attract attention. His work has been widely published in a variety of publications including Time Magazine. Brands utilize Gary’s expertise to build portfolios of original content to help support other business initiatives. Real estate companies can use our photography services to showcase their available properties. Jewelers can entice new customers with high quality jewelry photography. Entrepreneurs can get professional shots to garner the attention of interested VCs. Learn more about our Photography Services
In addition to our photography services, we offer videography led by the talented Eric Anzalone. Once upon a time Eric was a client, but he became a dear friend who eventually joined the Lotus team. Eric focuses on filming, editing and producing videos that help your brand stand out from the crowd. Video is a crucial aspect of any marketing strategy. Showcase your latest product or announce the launch of a new campaign. By partnering with the Lotus team, you can make waves across the web.
What Comes Next?
Lotus will continue to focus on its own growth over the coming months. We’ve had tremendous success in getting our clients results and will continue to serve our clients through the pandemic. We’ve booked major TV and print interviews for several of our clients over the years. Our public relations efforts resulted in one client’s book landing on the Wall Street Journal’s best-seller list in just six weeks. Our team is dedicated to the success of our clients and we look forward to continuing to support your business initiatives for years to come.
If you have any questions about our new services, please don’t hesitate to reach out for a free consultation
Until next time,
Erica